Anticipated Opening  July 1st
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Gynecology  ·  Micro-Practice

A welcoming clinic
designed for women.

Comprehensive gynecologic care from a physician who has time to actually care for you.

Cash pricing now  ·  in-network approval pending
Sparrow patient
Coffee moment
Doctor at work
Woman exercising

Founded because
you deserve better.

Dr. Luciano built Sparrow to give women an alternative to the fragmented, rushed care often experienced in the traditional system. Sparrow is her answer: a small practice where the doctor-patient relationship is the foundation of everything.

By keeping our patient panel intentionally small, we can offer the personalized care that used to be the norm, and should be again.

Streamlined Experience
Easy communication, no sterile waiting rooms, no rushed visits. A comfortable, boutique-style practice designed around your time and needs.
Convenient Access to Your Doctor
Timely appointments, easy communication with Dr. Luciano, and a physician who knows your full history, from your first visit onward.
Proactive, Whole-Person Care
We focus on keeping you well, not just treating illness. Longer visits mean time to discuss your sleep, stress, nutrition, and overall health goals.

Choose the care experience
that's right for you.

Sparrow offers simple, transparent cash pricing for every service, with insurance billing on the way as we complete credentialing. For menopause and midlife wellness, you can also add an optional membership.

No membership required
Gynecologic Care
Your annual well-woman exam and the full range of gynecologic care: contraception, preconception and postpartum wellness, and evaluation of menstrual irregularities, PMOS and endometriosis, all with one doctor who knows your full history.
Cash pricing In-network approval pending + superbill provided
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Optional membership available
Menopause & Midlife
Perimenopause and menopause care: evaluation, hormone therapy, and follow-ups. An optional membership adds extra time, same-week access, and messaging between appointments.
Cash pricing In-network approval pending + superbill provided
Learn More
Dr. Luciano
Dr. Luciano
Dr. Luciano
Board-Certified OB/GYN  ·  Founder, Sparrow
"I strive to know each woman's story, to know her face and name reflexively, to prioritize her concerns."

Dr. Luciano grew up in Wheeling, West Virginia, one of three sisters in a loving household with hard-working parents. A competitive athlete throughout high school, she pursued her undergraduate degree at Marietta College in Ohio, where she met her husband Christopher. She went on to earn her medical degree at Marshall University Joan C. Edwards School of Medicine, then completed her OB/GYN residency at Orlando Health Winnie Palmer Hospital for Women & Babies in Orlando, Florida.

After years of private practice and hospitalist care, and following the birth of her own two children, Dr. Luciano felt called to build something different and founded Sparrow: a practice designed around an intentionally slower schedule, evidence-based care, and the formation of real, lasting connections with patients.

Outside of her practice, Dr. Luciano prioritizes time outdoors with her family, friends, and Pepper, her velcro-dog. She and her family are longtime members of Christ United Fellowship in downtown Orlando. Dr. Luciano enjoys the culinary and creative arts, she unwinds with long walks, great books, good coffee, and conversation.

Bachelor of Science, Marietta College Doctor of Medicine, Marshall University Joan C. Edwards School of Medicine OB/GYN Residency, Orlando Health Winnie Palmer Hospital for Women & Babies
Active Florida State Medical License Board Certified in Obstetrics and Gynecology Diplomate of the American Board of Obstetrics & Gynecology Fellow of the American Congress of Obstetrics & Gynecology The Menopause Society Member
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Comprehensive gynecologic care,
transparent pricing.

Your annual well-woman exam and the full range of gynecologic care, with the unhurried time and continuity of a true micro-practice. No membership required. Care is currently cash-pay with transparent prices, and we're working to become in-network with major insurance carriers, including Aetna.

Getting started is simple: book a visit, come in for unhurried, thorough care, and return for ongoing gynecologic care whenever you need it. We'll provide a superbill you can submit for possible out-of-network reimbursement.

Learn More
Services provided
  • Annual well-woman & gynecologic exams
  • Contraception counseling & management
  • Preconception health & postpartum wellness
  • Menstrual irregularities, PMOS & endometriosis
  • In-office procedures (implant, colposcopy, biopsy)
  • Specialist referrals & care coordination

Why join
the membership?

Your medical care, your diagnosis, hormone therapy, and follow-ups, is the same whether or not you join, at transparent cash prices. The membership isn't paying for that. It's paying for time, access, and a higher-touch experience on top of your care.

Your medical care
  • Menopause evaluation and diagnosis
  • Hormone therapy and prescriptions
  • Routine follow-up visits
  • Preventive and problem visits
Learn More
What Membership Adds  ·  Starting At
$149
per month  ·  or $1,500 annually
Beyond what insurance covers
  • Longer, comprehensive 45 to 60 minute visits
  • Same-week and priority scheduling
  • Telehealth visits and messaging between appointments
  • Lifestyle, sleep, nutrition and exercise coaching
  • A detailed treatment roadmap and ongoing accountability
  • Care coordination

Frequently asked
questions.

What is a micro-practice?+
A micro-practice is an autonomous medical practice with one physician and minimal office staff, serving a selectively smaller patient volume. It's what the doctor-patient relationship was always meant to be. Think of it like having a doctor in the family: someone who knows you personally, makes themselves easily accessible, and gives you unrushed, meaningful time without the constraints of a traditional practice.
What's the difference between your gynecology care and your membership?+
They're two separate services. General gynecology, including your annual well-woman exam and routine care, is available at transparent cash prices with no membership required. The menopause and midlife membership is a separate, ongoing program for women who want dedicated, long-term support through perimenopause and menopause, with longer visits and convenient access to Dr. Luciano.
Am I a good fit for Sparrow?+
Sparrow is open to all women, especially those who have felt frustrated, unheard, or rushed through previous women's health appointments. We're a great fit for women who consider themselves generally healthy but want increased attention and real support in optimizing their wellness.
Do you accept insurance?+
Sparrow is currently a cash-pay practice with transparent, upfront prices for every service. We're actively completing the credentialing process to become in-network with major insurance carriers, including Aetna, which can take a few months. For now, payment is due at the time of service, and we'll provide a detailed superbill you can submit to your insurer for any available out-of-network reimbursement. The menopause and midlife membership is a separate fee, and HSA and FSA funds may be applied toward it. Lab work can be run through Quest and LabCorp at cash-pay pricing.
Who will be my care team?+
The one and only Dr. Luciano. You'll see her directly at every visit, and membership patients also receive a direct line for HIPAA-compliant call, text, and message communication with her, from start to finish.
How do I get started?+
Simply schedule an appointment online or by phone. For gynecologic care, your visit is billed to your insurance with nothing else required. If you're interested in the menopause and midlife membership, your first visit is a relaxed introduction where you and Dr. Luciano decide together whether it's the right fit, with no pressure and no commitment.

Ready for healthcare
that's actually for you?

Start with a meet & greet, an honest conversation about whether Sparrow is the right fit for you. No pressure, no commitment required.

Spots are limited. We intentionally keep our patient panel small so every patient gets the attention they deserve.

Schedule an Appointment